{"id":2876,"date":"2026-02-16T11:49:35","date_gmt":"2026-02-16T11:49:35","guid":{"rendered":"http:\/\/tiickle.es\/?post_type=portfolio&#038;p=2876"},"modified":"2026-02-17T09:51:49","modified_gmt":"2026-02-17T09:51:49","slug":"latitud-40","status":"publish","type":"portfolio","link":"https:\/\/tiickle.es\/index.php\/portfolio\/latitud-40\/","title":{"rendered":"Latitud 40"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item two-twelfths portable--three-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><strong><span style=\"font-size: 16px; color: #014550;\">Client<\/span><\/strong><br \/>\n<span style=\"font-size: 16px; color: #014550;\">Latitud 40<\/span><\/div>\n<div class=\"grid__item two-twelfths portable--three-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><strong><span style=\"font-size: 16px; color: #014550;\">Role<\/span><\/strong><br \/>\n<span style=\"font-size: 16px; color: #014550;\">Strategy and research, UX\/UI, Web development<\/span><\/div>\n<div class=\"grid__item five-twelfths portable--three-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><strong><span style=\"font-size: 16px; color: #014550;\">Date<\/span><\/strong><br \/>\n<span style=\"font-size: 16px; color: #014550;\">Oct 2023<\/span><\/div>\n<div class=\"grid__item four-twelfths portable--eight-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<p style=\"font-size: 31px; color: #014550; margin-top: 0;\">Bioclimatic architecture<\/p>\n<p style=\"color: #014550;\">The project began with an in-depth research phase focused on understanding both the client\u2019s needs and the market, establishing a clear foundation for all subsequent design decisions. We redefined the positioning and reviewed the visual identity, creating a new colour palette that better reflected the studio\u2019s values: proximity, transparency and environmental commitment.<\/p>\n<p style=\"color: #014550;\">From there, we built the tone, structure and user experience of the website, bringing greater hierarchy and accessibility to the company\u2019s different services and highlighting its distinctive essence and methodology in comparison to other architecture studios.<\/p>\n<\/div>\n<div class=\"grid__item seven-twelfths portable--nine-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><img loading=\"lazy\" src=\"http:\/\/tiickle.es\/wp-content\/uploads\/2026\/02\/latitud_40_home-1.png\" width=\"1024\" height=\"656\" \/><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><img loading=\"lazy\" src=\"http:\/\/tiickle.es\/wp-content\/uploads\/2026\/02\/Animacion_web_latitud_cropped.gif\" width=\"1300\" height=\"1266\" \/><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><img src=\"http:\/\/tiickle.es\/wp-content\/uploads\/2026\/02\/arquitectura_amable-3.png\" \/><\/div>\n<div class=\"grid__item four-twelfths portable--eight-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<p style=\"color: #014550;\">I conducted preliminary research into the historical context and current challenges facing the sector in order to define clear objectives: moving away from the traditional elitist model, communicating quality without losing proximity, and organizing a range of services in a clear and coherent manner.<\/p>\n<p style=\"color: #014550;\">The project included audience analysis, competitor research, definition of tone of voice and key messages, as well as proposals to reinforce and communicate the study&#8217;s participatory methodology.<\/p>\n<p><span style=\"font-size: 14px;\">Corporate identity originally created by:<\/span><br \/>\n<strong><span style=\"font-size: 14px;\"> Freepress Coop<\/span><\/strong><\/p>\n<\/div>\n<div class=\"grid__item seven-twelfths portable--nine-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><img loading=\"lazy\" src=\"http:\/\/tiickle.es\/wp-content\/uploads\/2026\/02\/research_latitud-1.png\" width=\"600\" height=\"656\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Client Latitud 40 Role Strategy and research, UX\/UI, Web development Date Oct 2023 Bioclimatic architecture The project began with an in-depth research phase focused on understanding both the client\u2019s needs and the market, establishing a clear foundation for all subsequent design decisions. We redefined the positioning and reviewed the visual identity, creating a new colour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2893,"comment_status":"open","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/tiickle.es\/index.php\/wp-json\/wp\/v2\/portfolio\/2876"}],"collection":[{"href":"https:\/\/tiickle.es\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/tiickle.es\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/tiickle.es\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiickle.es\/index.php\/wp-json\/wp\/v2\/comments?post=2876"}],"version-history":[{"count":86,"href":"https:\/\/tiickle.es\/index.php\/wp-json\/wp\/v2\/portfolio\/2876\/revisions"}],"predecessor-version":[{"id":2980,"href":"https:\/\/tiickle.es\/index.php\/wp-json\/wp\/v2\/portfolio\/2876\/revisions\/2980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiickle.es\/index.php\/wp-json\/wp\/v2\/media\/2893"}],"wp:attachment":[{"href":"https:\/\/tiickle.es\/index.php\/wp-json\/wp\/v2\/media?parent=2876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}