Latitud 40

Bioclimatic architecture

The project began with an in-depth research phase focused on understanding both the client’s needs and the market, establishing a clear foundation for all subsequent design decisions. We redefined the positioning and reviewed the visual identity, creating a new colour palette that better reflected the studio’s values: proximity, transparency and environmental commitment.

From there, we built the tone, structure and user experience of the website, bringing greater hierarchy and accessibility to the company’s different services and highlighting its distinctive essence and methodology in comparison to other architecture studios.

I conducted preliminary research into the historical context and current challenges facing the sector in order to define clear objectives: moving away from the traditional elitist model, communicating quality without losing proximity, and organizing a range of services in a clear and coherent manner.

The project included audience analysis, competitor research, definition of tone of voice and key messages, as well as proposals to reinforce and communicate the study’s participatory methodology.

Corporate identity originally created by:
Freepress Coop